20A – Growing Your Social Capital
Domain Expert: This person's name is Alex, they are also involved with business like my and my family. They are older with business expertise and know how to start a business from scratch. This person fills the domain expert spot because they have conducted business together and knows what it takes to start a business from scratch. They understand product development and how to sell this product. The favor they are doing for me is offering their expertise, and their return is what royalty fee I pay them per unit sold. This person enhances my ability to exploit this opportunity because they have the expertise that and experience that I may not have yet. Market Expert: This person's name is James, and he is a hair barber. He works to cut hair, which is not exactly what this product is for. However, he can still be the market expert because the target audience for this product and his services is very similar. He is useful when it comes to advertising the product to people. H...