12A – Figuring Out Buyer Behavior No. 1

For this assignment, I interviewed three people to see if they have a need for my product, and if they do, then what their current solution to it is. Through this, I am looking at their need awareness and doing information search. These three people are in the targeted market segment of guys who trim beards. In the first interview, he mainly said that he finds a need for a product that collects fallen beard trimmings whenever he trims his beard. He trims every 2 or 3 days, so he has an urgent need for a better solution. His current solution is just to wipe the counters with a paper towel and to splash water around the sink until most of the hair trimmings are down the drain. In the second interview, the guy said that he sees a need for a product that solves the problem of having trimmed beard hair all over the bathroom counters. However, he says that he sometimes shaves and sometimes trims depending on his mood. For this reason, when he does trim, the hairs are very tiny and even harder to get rid of, but he does not deal with this issue as often as others. He also wipes the counters down with a paper towel as a current solution. The third person I interviewed was my roommate. He trims his beard, but keeps it long so also does not trim it as often. Whenever he does choose to trim his beard, he simply uses a newspaper underneath him and the hair falls on that, where he can then just fold the newspaper and throw it away. The issue with this is that it is not environmentally friendly, and the hairs still do make a mess, he admits. Hence, he also sees a need for this product.


Based on what I have learned from my interviews, this segment may need more awareness for the usefulness of this product as their solutions do not seem to be as effective as what I intend this product being. This is important to realize, since that means that this product will need more marketing in order to gain the audiences' attention and for them to see the usefulness of this product. This is something that people can greatly benefit from and more of a marketing effort will be put forth in order to advertise that.