23A – Your Venture’s Unfair Advantage Submit Assignment


List of resources:
  1. Financial plan
  2. Business Experience
  3. My communication skills
  4. My experience talking to people
  5. Advisor Experience
  6. Investor Backing
  7. Positive company culture
  8. Client-oriented
  9. Ability to work with each other
  10. Positive supplier/manufacturer relationships

VRIN:

Valuable - valuable because of the ability to give customers a product that they do not have, filling a need

Rare - this product does not exist int he mainstream

Inimitable - it is not hard to recreate, but if we are the first to be successful, we will also have more experience knowing how to improve

Non-substitutable - this product is unique to its target market


Our top resource would be the ability to communicate and have good relationships. Trust is built around relationships and the ability to give someone responsibilities knowing that they will fulfill them. Communication to customers is very important for this venture since it allows people to be able to talk to each other and have open communication as well as educate customers on why there is a need for this product.

Comments

  1. I agree with that being the top resource. In business, it's all about who you know, so building and maintaining connections can be what gives you an advantage over the competition. I think all of the resources you listed will be helpful in a venture.

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  2. Hey Akshay,

    I agree that your ability to communicate and have good relationships is very important resource. Business is all about who you know. The more people you know the more opportunities you have. You can ask a friend for help or that friend may have a potential job opportunity for you.

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