9A – Testing the Hypothesis, Part 2
In my previous assignment, I identified the problem as having beard hair all over the sink when men were finished trimming their beard. The opportunity is to for some device to not allow for fallen beard hair to go all over the bathroom sink and counter. 3 out of the 5 people that I spoke to dealt with this issue and wished there was a better solution to the problem. They did not like dealing with the issue of having beard hair all over the sink and counter.
Who: There many people that share a lot in common with those in the opportunity but still fall outside of the boundary. One of the people I interviewed knows many people who deal with this issue, including her boyfriend. However, she does not stay at her boyfriends enough to find this an issue to deal with on a regular basis. Similar to this, there may be many women that do see this as an issue, but not personally deal with it enough to care.
What: The point of indifference is dependent on the amount of interaction with the issue itself. This is a need that many people face and deal with, but not everyone. Even the people who deal with this issue may not see this as big enough to do something about it. Hence, the thirst is not the same as the hinger for it. The thirst is what feeds the opportunity, but at the end of the day, a product that solves this problem is a want, not a need.
Why: The underlying cause for why the outsiders do not see this as a need is because they do not face the issue. Either they do not have beards, or they do not have to regularly use bathrooms of friends or close ones that trim their beards.
Who: There many people that share a lot in common with those in the opportunity but still fall outside of the boundary. One of the people I interviewed knows many people who deal with this issue, including her boyfriend. However, she does not stay at her boyfriends enough to find this an issue to deal with on a regular basis. Similar to this, there may be many women that do see this as an issue, but not personally deal with it enough to care.
What: The point of indifference is dependent on the amount of interaction with the issue itself. This is a need that many people face and deal with, but not everyone. Even the people who deal with this issue may not see this as big enough to do something about it. Hence, the thirst is not the same as the hinger for it. The thirst is what feeds the opportunity, but at the end of the day, a product that solves this problem is a want, not a need.
Why: The underlying cause for why the outsiders do not see this as a need is because they do not face the issue. Either they do not have beards, or they do not have to regularly use bathrooms of friends or close ones that trim their beards.
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Inside the Boundary
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Outside the Boundary
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Who is in: people with beards or have close ones with
beards
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Who is not: people who do not have beards or have close
ones with beards that need to be trimmed
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What the need is: to solve the problem of fallen beard
hair all over the bathroom sink and counter
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What the need is not: to have messy bathrooms, fallen
beard hair everywhere
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Why the need exists: to keep bathrooms clean and tidy,
increase hygiene levels
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Alternative: cleaning the hair with a cloth or being more
careful when trimming
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Hey,
ReplyDeleteI think you identified the who, what, and why for your problem very well. I think your product has a specific target audience- people with beards, and people who live with people who have beards. Your product could be really helpful for those who would benefit from it, so I think its a cool opportunity. Your chart of boundaries makes it very clear that you know who is in need and who is not.